Due to forced lock down as of 19 Dec 2020 we will reopen the shop at 166 Portobello Road as soon as we are able to - mail order still open - WE SHIP WORLDWIDE - FREE UK SHIPPING. Call on +44 7768 366 552

About us


My story begins long before I opened the store at 166 Portobello Road in 1997.  It begins a few years before that when I was about 15 years old.  My father had one or two cashmere jumpers that I used to borrow (and never gave back).  I loved them.  Oversized, with leggings and a slight smell of my dad about them.  Soft and safe, comfy - I just loved my dads jumpers.  He on the other hand - not so happy about me stealing them.  I've always loved cashmere, I've been obsessed about it since then.  I have a few cashmere jumpers that bring me to a place I feel safe and happy.  Some of them are pretty well worn, some 20 years old or more, but each of them has a story of how or why or when I got them. 

In 1997 we opened the shop at 166 Portobello Road, and set up our own brand and label ELDON CASHMERE just selling high quality cashmere from Scotland.


Over the years I can mostly tell from looking at a Cashmere jumper made in Scotland, which mill has made it.  I have learnt about types of cashmere yarn, plys and count, needles and rail combing, twisting and dying.  I have, many years ago travelled to China, Nepal, Mauritius and Italy visiting suppliers and manufacturers and each time I come back to the Scottish knitted cashmere, because it's simply the best.  

We only use the finest cashmere, and work closely with traditional mills in the Scottish Borders to craft our luxurious cashmere range, with a focus on heritage, quality and longevity.


Our luxurious cashmere products have a loyal following. It's always great to hear from our lovely customers who treasure the quality as much as us at Portobello Cashmere.

Today, my daughter borrows her fathers cashmere jumpers - the bigger the better!  you can find us back at our original shop at 166 Portobello Road still selling our famous stripey scarves and much more. We have a huge on-line business, so even if you can’t make it to the shop, we can come to you. You can still be guaranteed the finest quality cashmere, at the most competitive prices and we still love and believe in what we do best.   

Thanks for all your support

Ann Beatty 


Customer quotes

“I lost one of these scarves, so I’m after a new one., a nice new colour I already have 10 but I really need another one” Big fan, Richmond

“I sorted through my scarves and threw out 30 of them, but I kept my “Portobello stripey scarf “ There is something wonderfully fat about them, Not too much scarf just that lovely soft bit you need round your neck” Lucy, Hampshire
















Dear Customers,

We are being forced to shut the shop as of 19th December, but we will re-open the store as soon as we are allowed, if you can't see on line what you are looking for please call 07768 366552. We will resume our mail order service from 2nd January 2021. Again, we just want to say a massive thank you for all the love and support you've shown us during this tough time - we really do appreciate it! Happy Christmas

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